Malaysia’s largest travel trade fair, the 59th National MATTA Fair, closed on 6 September 2026 after a three-day run at MITEC (Malaysia International Trade and Exhibition Centre) in Kuala Lumpur. Over 2,026 booths from 306 companies filled 40,820 square metres across ten exhibition halls — and while the fair itself is over, many of the deals announced there remain available to book.
Malaysia Airlines: up to 30% off fares
The headline offer from Malaysia Airlines ran for MATTA Fair and remains accessible via the airline’s website. Enrich members received priority access from 1 September; the general public sale opened on 3 September and conditions suggest it remains live beyond fair closing.
The promotion offers up to 30% off Economy and Business Class fares on Malaysia Airlines routes, covering both international and domestic services. The airline’s top-ten featured destinations include London, Tokyo, Melbourne, Bangkok, Shanghai, Kota Kinabalu, Kuching, Penang, Langkawi, and Miri.
For travellers heading to Kuala Lumpur as part of a wider Malaysia trip, this is worth checking directly on the Malaysia Airlines site while availability lasts.
Package deals and independent operators
The fair featured 285 participating travel agencies and operators offering bundled holiday packages. These typically combine flights, accommodation, and in some cases ground arrangements for domestic and international destinations. Tours across Malaysia and regional destinations like Japan, South Korea, Taiwan, and Australia were among the most actively promoted.
For travellers already considering Malaysia, several operators who exhibited at MATTA have extended their promotional pricing beyond the fair itself. Checking directly with companies who participated — available via the MATTA website’s exhibitor listings — is the most reliable route to current offers.
Taiwan: International Favourite Destination
Taiwan was selected as MATTA Fair’s International Favourite Destination for the September 2026 edition, reflecting the strength of the Malaysia–Taiwan tourism relationship. This designation typically comes with additional promotional support from Taiwan’s tourism board and participating Taiwanese hotels and tour operators.
The Visit Malaysia 2026 context
MATTA Fair’s September edition sits inside the broader Visit Malaysia 2026 campaign, which has driven significant growth in inbound and outbound travel. The campaign is aiming to position Malaysia as both a destination and a travel hub for the region.
For visitors planning Malaysia itineraries — whether focused on Kuala Lumpur, the highlands, Borneo, or the east coast islands — the post-MATTA period often produces competitive fares as airlines and operators move remaining promotional inventory.
What to do now
If you are planning a trip to or from Malaysia in the coming months, the practical steps are straightforward: check Malaysia Airlines’ current promotions directly, review MATTA-participating agency websites for extended package deals, and compare against standard booking platforms. Promotional fares from events like MATTA Fair often have booking windows that extend a few weeks beyond the fair itself, though seat availability diminishes quickly. For guided tours and day trips once you’re there, browse tours and activities across Malaysia.